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Welcome to Price's


We are an award-winning family bakery in Ludlow with a long tradition of producing traditional English and Continental breads, cakes and pastries.


In September 2013, we won the Baking Industry Award for the Best Speciality Loaf with our Seeded Sourdough. The competition is the pinnacle of baking in the UK, we were delighted to receive the award from Myleene Klass at the Park Lane Hilton.



Our bread is handmade, the old-fashioned way - with a long fermentation process, quality flour, and no flour improvers or artificial enhancers. We use Shipton Mill flour from Tetbury in Gloucestershire, and Bacheldre Mill from near Churchstoke in Powys.


We are driven by quality, and aim to source the best ingredients for the products we make.


We love innovating. As our bakers say, "We reserve the right to come up with something new at a moment's notice."


Visit our shop on Ludlow’s main square, and you are sure to find new and interesting new breads and seasonal specials. Price’s is always happy to bake to order and can help you cater for events and parties.

S C Price & Sons | 

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Tweeting #realbread talk and pictures from odd hours of the day and night.